When you start to think about the way you want your website to look and feel it’s like being in a coffee shop with way too many choices when all you want is a coffee.

The design process is much cheaper for you if you are clear about what you want from your site – not  just in the practicalities (newsletter sign up forms, galleries etc.) but also in the way your website presents itself to your target audience.

The worksheet is a list of opposites. Some may be relevant to you, some might not make any sense, some might seem to duplicate.

Don’t think about it too much and just choose the words that mean the most to you. Highlight them, or write them out on a clean sheet of paper. Add more as they come to you. At the end of the exercise you should have a list of words that can really help you work out what you want your website to do.  More words may come to you, a colour theme might seem obvious now, it might be clear to you that your design needs to be based on doodles or that it needs to look sharp and technical.

The next step is to do the same task again, but this time thinking of your target audience – are they they same as you? Are they radically different? Look for common themes and don’t worry if there don’t seem to be any. I find it helps me if I do an exercise like this then just let it roll around in my mind for a few days.

You can download the worksheet as a PDF from here – Website_Focus_Worksheet feel free to share it.