When Papallaitants first contacted me they said they would like a logo with a dad wearing his baby. They had found a couple of pictures through Google but they couldn’t use them because of copyright. So they said they wanted their logo designed by an expert. They wanted a drawing rather than a picture and they sent me an image of a babywearing doll so I could get an idea of what they meant.
I could tell that they needed something striking and clearly recognisable but I thought that a line drawing probably wasn’t the best way to go in this case. I thought they needed something stronger and a bit different. So I dived into my son’s collection of origami paper and did some cutting out! I drew the body of the dad and baby first then working on top of that drew the elements needed to make up a paper doll that I could scan and Photoshop. As I worked it became clear that this needed a nice solid background to show it all off so I set him in a big red circle.
Papallaitants loved the first logo and had a bit of money left in their budget so I could do 2 more versions of different ways of babywearing, a younger baby and an older baby. Because it’s vital that images of babywearing portray safe practice I’ve had all 3 versions of the babywearing image checked by an expert at www.slumber-roo.co.uk who said “Considering it’s a cartoon, I think it’s pretty spot-on and very cute! :)”
The slideshow shows the different stages in the development of the new versions of the image.
And here are the 2 new versions, they work really well as a set and I’ve done different versions of the Papallaitants logo for their website banner and all their social media. You can see it in action on Facebook and Twitter and of course at www.papallaitants.fr