The EL in Plan-EL stands for Easton and Lawrence Hill, 2 areas in Bristol. They are a neighbourhood planning group that raise local planning issues with Bristol City Council.
It was important to Plan-EL that their logo was neutral, so as to represent everyone who lives in the area without defining them by religion, culture or lifestyle.
I used the outline of the EL area on a map and edited a font slightly so it looks like it has been drafted. I used blue colour picked from planning blueprints so the logo has a clear visual identity.
Variations of the draft logo were shown at group meetings and they liked all of them but this was their favourite. I resized it and recoloured it so it can be used on white paper and on social media. I also checked that the logo works well when printed in black and white.
Lisa put together a really effective logo for our Neighbourhood Planning Group. It was a real pleasure to work with her, as she understood our needs & target audience right from the outset. I’ve worked with other designers on some ‘big’ projects, and it was hard work all the way with less satisfying outcomes – wish I’d come across Lisa earlierStuart Phelps, Experienced Interim & Change Manager